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Free Webinar: Profitability & Quality of Experience: The issues that keep IPTV operators awake at night!
Date:
Thursday, October 16, 2008
Time: 1:00 PM
Speaker:
Tom Laird
VP Business Development
Although several IPTV services are “up and running” many are having a difficult time realizing a positive bottom line and retaining customers. Many operators have spent considerable amounts of money acquiring customers only to lose them again due to poor customer experience. Other operators are barely keeping their heads above water mystified by the lack of ROI or don’t know how to render a profit on this service.
In this webinar, Tom Laird will describe how best to address profitability and quality of experience challenges using real life examples from his experience as an operator.
Tom will talk to the specifics of:
- The results of Canadian Operators’ sustained reductions in churn;
- The unique and successful techniques developed to address customer involvement leading to enhanced demonstrated Customer Quality of Experience;
- How to significantly change the approach and results of the most expensive component of any IPTV Operation Expense i.e. traditional installation processes;
- How to maintain and exceed customer expectations through development of specific “real time – system wide” Corporate IPTV metrics and Executive dashboard!
These topics and others will be discussed.