Consumers Prize Broadband
July 8th, 2009
Tom Amontree
In a time when many Americans are downsizing their spending habits, broadband appears to be virtually recession proof. According to a new Strategy Analytics study, 69% of surveyed households announced plans to keep their home broadband connections, and possibly even increase spending on the service.
Just how big is the demand for broadband? A new Parks Associates’ study projects that more than 640 million households worldwide will have broadband by 2013. And, in 2008 alone, household broadband service jumped 18% worldwide.
Clearly, Americans value broadband and consider the technology a necessary tool. After all, broadband makes so many opportunities available to us from better health care, education and the environment to socializing and working to countless other informational resources. With pro-investment policies and innovative public-private partnerships, broadband infrastructure and services will continue to grow, connecting us with the innovation and information we crave.
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