In Las Vegas this week, industry luminaries gathered to discuss “Big Bandwidth Content and Big Broadband Speed,” as well as showcase visionary efforts already underway to unleash broadband-driven advances. USTelecom President and CEO Walter B. McCormick Jr. captured the overarching themes of the panel discussion when he said, “Broadband is creating jobs, bringing new opportunities to communities and people across the country, and driving American innovation. U.S. broadband providers have put $120 billion into infrastructure in the past two years. That’s more than the federal government invested in all U.S. transportation infrastructure during that same period.”
Industry-leading broadband providers from SureWest, Silver Star Communications, and Verizon echoed the importance of investment and innovation to enhancing broadband capabilities for consumers nationwide. SureWest Communications President and CEO Steve Oldham discussed his company’s expansion efforts to meet consumer demand for interactive television, as well as the $70 million to $80 million annual investment in its broadband network. Ron McCue, Chief Operating Officer of Silver Star Communications made clear his company’s commitment to overcoming the challenges of serving rural communities in Wyoming and Idaho, and aligned with this objective, Silver Star is also actively engaged in delivering telemedicine and distance learning advances to communities. And Link Hoewing, Verizon’s Vice President of Internet & Technology Policy, said thanks to the ongoing innovation and investment by broadband providers, network capacity doubles every 20 months. Hoewing also stressed that unplugged big bandwith is on the way, noting that Verizon’s 4G wireless network will go online next year with speeds 20 to 40 times faster than today’s mobile data speeds.
But, even in the face of significant investment, innovation, and expanded consumer choices, the panel acknowledged there is a digital divide that keeps many Americans from adopting broadband. As a recent Pew Internet & American Life Project study made clear many Americans who have multiple choices of broadband providers choose not to utilize the service, citing lack of interest or time or simply saying it was too “difficult.” In fact, 19 percent of dial-up users said “nothing” – not even lower prices – would encourage them to upgrade. Addressing these challenges, the panelists agreed, is critical to extending the vast opportunities broadband brings.
Just how expansive are consumer choices, and what potential does broadband hold? As McCormick put it, “When we have conversations about broadband, we tend to think in terms of Verizon, AT&T, Comcast. But the truth is: There are nearly 1,400 broadband providers in the United States today. We’ve been investing on the premise that ‘if you build it, they will come.’ Now that vision is becoming a reality. We’re starting to see today the true potential of broadband not only to advance our economy, but so many aspects of our modern lives from health care to education to the environment.”