Nielsen Report Shows Travel Apps Soared Over the Summer

09.20.2012

Now that the summer travel season is officially over, it's official: this past summer saw a boom in the numbers of Americans tapping into broadband for trip-planning purposes.  A recent Nielsen study demonstrates the explosive growth of smartphone usage for travel.  For instance: 

  • Travel apps were used more than mobile sites.  In fact, 95% of U.S. Android and iOS users reported accessing travel apps for information, compared with a mere 5% who used the mobile web.
  • Nielsen found that seven out of the top 10 travel apps in June 2012 featured map/navigation functionality.  In keeping with this  trend, Google Maps took the top spot both as an app and a mobile website - taking up a whopping 78% of all travel-related mobile time.
  • Sites such as TripAdvisor, Priceline, Expedia, and Hotels.com were among the most consulted mobile travel websites.
  • Interestingly, what consumers were researching changed how they searched. Those seeking cruise information predominantly spent time surfing the mobile web, and individuals focused on “travel destinations/theme parks” accessed both apps and the mobile web about equally.

Given the demand for travel-related apps, there's no doubt there will be many more Internet-driven resources to come. In the meantime,  For now, check out CNN’s list of the ultimate 50 travel apps to help you plan your next trip.
 

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