The joint venture between Redbox and Verizon is launching to the public this week. The popular video rental service provider Redbox, who gained marketshare by offering inexpensive rentals through video vending machines, has joined forces with Verizon, to offer a video streaming service that will compete with Netflix.
The new service called Redbox Instant, will offer subscribers four DVD rentals as well as unlimited streaming of movies for $8 a month. Subscribers can also supplement their subscription plan with rentals of additional video on demand titles.
Although Redbox Instant hasn’t created much publicity to date, both Redbox and Netflix are expected to market their services more aggressively in the coming months.