Skype is now partnering with incumbent wireless network operators and will now allow wireless subscribers to buy Skype Credit directly through their phone bills or pre-paid mobile phone plans.
In 2012, Skype teamed up with a mobile billing company to set up direct billing for Skype Credit, starting with an opportunity in Russia. Skype will be extending this service to subscribers in the U.S. and Canada in 1Q of this year, and other countries throughout the remainder of 2013.
Leading mobile operators like Orange, Telefonica, T-Mobile, Telus and Verizon Wireless are expected to join in this partnership. The mobile operators will get a revenue share of the Skype Credit purchases and a new revenue stream from an ‘over-the-top’ technology, while Skype stands to gain a greater global reach.