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Teens Increasingly Aware of Digital Privacy

06.13.2013

American teenagers have long been avid Internet adopters – from socializing to education and entertainment. Now, a recent Pew Internet & American Life Project study demonstrates that while teens are increasingly active online, they are also showing more savvy when it comes to protecting their digital privacy.

Here are a few highlights from the study:

  • In all areas surveyed, teens are sharing more about themselves via social networks. For instance, 91% (compared with 79% in 2006) post photos of themselves online, and 71% post their school names, up from 49%.
  • 60% of teen Facebook users take precautions to secure the privacy of their profiles, and are largely confident using these settings.
  • In terms of managing their reputation and networks, 74% of teens surveyed admitted to deleting people from their network or friends list.
  • However, teens are less concerned with their data’s accessibility to third-party advertisers, with just 9% saying they are “very” concerned.
  • While teens continue to use social networks, the study revealed a dislike of the excessive sharing and “drama” that plays on sites like Facebook. They also registered disdain for the fact that more adults are now using these networks.

Interested in learning more? Check out the full study here.
 

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