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The Internet Peering Playbook

Connecting to the Core of the Internet

Building on the response to the first Internet Peering webinar (January 2012), this new webinar provides an update and uncloaks the inner workings of the "core of the Internet." Industry expert and author William B. Norton returns to define the industry terms, the categories of Internet operators, their power positions, and their corresponding motivations and behaviors.

The core of the Internet is best modeled as an "Internet Peering Ecosystem," a fabric of interdependent network infrastructure leveraged by the largest network operators in the world (AT&T, Comcast, DT, Google, Microsoft, Yahoo!, Facebook, etc.).

This two-hour webinar highlights some of the more clever tactics employed by network operators to:

  • Minimize their cost of Internet transit
  • Obtain free interconnections
  • Establish and grow a local Internet exchange point population

Special Offer
Although there is no fee to register for the webinar, a limited number of the recently published "The Internet Peering Playbook: Connecting to the Core of the Internet (Second Edition)," are available for $39.99 when purchased when you register for the webinar. Other websites sell the book for $49.99 – this special offer gives you the book and webinar for $10 less. Learn more about the book.
Internet Peering Playbook

Testimonials about the book and Bill Norton

"Bill Norton is one of the rockstars of Internet peering. The Internet Peering Playbook lays the groundwork to help you make peering an integral part of your network strategy." — Steve Ginsberg, Pandora

"Great foundation in understanding the basis for ISP peering, interaction, and insight into where those relationships are heading (upcoming challenges)." — David Mindel, Cisco Systems

"The book is a great start to understand peering, the leverage it provides, and the clever ways it is used in the ecosystem. We hand it out to parties needing understanding and guidance and to new personnel." — Job Witteman, AMS-IX

This webinar is no longer available on-demand. To receive "The Internet Peering Playbook: Connecting to the Core of the Internet, second edition” for $39.99 ($10 off other websites' prices), send an email to [email protected].

William B. Norton, Executive Director, DrPeering International and Author of the first and second editions of “The Internet Peering Playbook: Connecting to the Core of the Internet”

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