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K-12 Bridge to Broadband Principles

Core Principles of the ‘K-12 Bridge to Broadband’ framework

  • Companies will create a “sponsored” service offering for school districts or other entities. School districts across the country have already begun partnering with broadband providers to purchase home access for unconnected families in their school district. In a sponsored service model, school systems purchase broadband on behalf of low-income students at a discounted rate provided by broadband service providers. This arrangement removes a major obstacle for students, getting them the tools they need to learn successfully from home.
  • Companies will work together with school districts to identify which students need service. Surprisingly, it is often a daunting task for schools to identify which students lack broadband service but are within reach of a provider. School districts and providers will work together to facilitate the confidential exchange of information to determine student households that do not currently have service. The systems will be built to protect the privacy of student addresses and the confidentiality of provider records but aim to quickly identify households without service.
  • Companies will agree to a baseline set of eligibility standards. In order for a school district to rapidly assess which of their students can be connected under a sponsored service agreement, providers will develop baseline eligibility standards to assist districts in evaluating which students qualify for coverage. At a minimum, the baseline standards will include households containing students on the federal Free and Reduced Lunch program.
  • To maximize adoption, companies will minimize the amount of information necessary to sign up families. In a sponsored service program, providers should limit the data they require from families only to that required for providing service (i.e. confirming the service address) and reducing fraud (i.e. proof of identity).
  • Companies offering sponsored service arrangements to schools should not use school-supplied information for targeted marketing of collateral services to families covered by the program. Providers would agree to not use any information supplied by schools to target marketing offers to families participating in the sponsored service program for other provider services unrelated to the sponsored service.